Creative Critical Reflection Question 2

This film is mainly labeled as a thriller, horror, and mystery genre, but what does that mean for people who would like to watch it? From research gathered on popular films like "Get Out", "Happy Death Day 2U", and "Glass", a common rating of PG-13 was used for safe and appropriate viewing of the film. This would mean that anyone above the age of 13 years old would be able to view it, right? Technically, yes, however anyone closer to their senior year in life may not feel comfortable watching a film that's a thriller or horror. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at least 13 to early-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

For the marketing for our film, my co-director and I conducted extensive research on the most popular methods and examples of advertisements of film of a similar genre. Starting off with the TV commercials, or more specifically, movie trailers can be broadcast in between an audience's desired program so that they can be guaranteed to view it and show some of the most pivotal or exciting scenes to entice the audience to watch it in upon its release. This is exactly what a soon-to-be-successful movie needs: exposure. Alternatively, print ads for a film would primarily be movie posters that can be put virtually anywhere. Most of the time, they are put either in or nearby movie theaters so that the theater can entice passerby to watch them inside. However, since our target audience are more involved in social media and the internet, we decided to go with that route. Internet a would be series of short clips put together that show the movie poster at the end. These would go on social media sites like posts on Instagram or ads/public stories on Snapchat and others which are plarforms that are esaily accessible and commonly used to people within our target audience.

For the distribution of our film, my co-director and I decided to undergo a "Straight to Video" release method for our film's distribution plan which accurately reflects our research towards our marketing plan. This method makes the film accessible on home formats such as DVD and Blu-Ray and has been especially successful for independent movie makers which is the category that my co-director and I fall under. This way, our movie would skip release in theaters to better appeal to our target audience since younger people are more likely to watch movies at home. For the digital option, my co-director and I would release our movie onto other popular digital streaming sites, such as Netflix, Hulu, and Amazon Prime Video. These would also be accessible options that would greatly accommodate our target audience.