Target Audience Research - Get Out

The genre of Get Out is quite similar to the genre of of the film my co-director and I are producing; mystery and thriller. This category of genres for Get Out comes with the rating of R, but our film wont have the serious messages and themes that this film has, so ours will most likely be a PG-13 film. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at leats 13 to ealry-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

This movie was a new release that centered around an interracial couple meeting the girlfriend's parents that was realeased back in 2017. Of course, the people responsible for the advertising of this movie would wany to showcase aspects of the film that would relate to viewers. This would apply to the persuasive technique of advertising by means of anxiety, fear, and harsh realizations of the world generated by a film of these genres and concepts. They did this by playing a few iconic and pivotal scenes from the movie that showed all of the emotions of the main characterbeing pushed to the extremes.



Typically, every movie's primary form of advertisement is through a few differernt forms of trailers, that give audiences a brief look into some parts of the movie. Get Out did this by showing some of the previously mentioned emotional scenes, a little bit of action, and suspenseful/climactic scenes from the movie in order to entice audiences to watch it in theatres once it's released. The largerst platform that this film's advertisements are being realeased on is on the television where it's played in between commercials for no more than 20 to 30 seconds. This film, however, didn't have much to do with online advertising unless a large screen and sound would be used. They did this to make the viewers of these trailers get the full experience of what would come in the film. One smaller method of advertisement would include critics' comments and written reviews of this film in magazines, and my co-director and I would mimic this strategy to the letter in order to achieve the most success in out advertising efforts.

Target Audience Research - Glass

The genre of Glass may have two genres differing from ours, being fantasy and drama, the thriller aspect is constant in both of our films.This category of genres come with the rating of PG-13 which means our film would then be PG-13 as well. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at leats 13 to ealry-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

This movie is the final film to a trilogy of Unbreakable (2000) and Split (2016) which gained a lot of popularity in a short amount of time due to the fact that Split was an unannounced sequel to Unbreakable; viewers only figured this out after watching the increasingly poplular "end credits scene" that showed the main character of the forst film speaking to another person. Of course, the people responsible for the advertising of this movie would include some parts of the first two movies to help connect them and remind audiences as to why they should see it. This would apply to the persuasive technique of advertising by means of nostalgia from the prequel to this film along with the suspense and excitement generated by a film of these genres. They did this by showing a few moments of each characters' "superpowers" that were showcased in their own respected films that they starred in.



Typically, every movie's primary form of advertisement is through a few differernt forms of trailers, that give audiences a brief look into some parts of the movie. Glass did this by showing some of the previously mentioned character showcases, a little bit of action, and suspenseful/climactic scenes from the movie in order to entice audiences to watch it in theatres once it's released. The largerst platform that this film's advertisements are being realeased on is on the television where it's played in between commercials for no more than 20 to 30 seconds. The other main form of advertisement for this movie (just with Split and Glass because it was released a later time than Unbreakable) is through ads on the internet. Small pop-ups on the sides on any website will show an image of the movie poster or a short clip from a scene from the movie that will entice the viewer to click on them, be taken to the website made specifically for the advertisement for this movie, and purchase tickets to watch it in theatres. One smaller method of advertisement would include critics' comments and written reviews of this film in magazines, and my co-director and I would mimic this strategy to the letter in order to achieve the most success in out advertising efforts. However, one strategy that my co-director and I won't be following is the creation of a small strand of comic books detailing the stories of our main characters. This is because Glass centers around the concept of real life superheros that are similar to those found in comic books, but the main characters in our film aren't.

Target Audience Research - Happy Death Day 2U

The genre of Happy Death Day 2U is the exact same as the genre of the film my co-director and I are producing; horror, mystery, and thriller. This category of genres come with the rating of PG-13 which means our film would then be PG-13 as well. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at leats 13 to ealry-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

This movie is a sequel to the film Happy Death Day that was releared back in 2017 which gained a lot of popularity in a short amount of time. Of course, the people responsible for the advertising of this movie would include some parts of the first movie to help connect the two and remind audiences as to why they should see it. This would apply to the persuasive technique of advertising by means of nostalgia from the prequel to this film along with the anxiety, fear, and excitement generated by a film of these genres. They did this by playing a few iconic and pivotal scenes from the first movie as flashbacks from the main character.



Typically, every movie's primary form of advertisement is through a few differernt forms of trailers, that give audiences a brief look into some parts of the movie. Happy Death Day 2U did this by showing some of the previously mentioned flashbacks, a little bit of action, and suspenseful/climactic scenes from the movie in order to entice audiences to watch it in theatres once it's released. The largerst platform that this film's advertisements are being realeased on is on the television where it's played in between commercials for no more than 20 to 30 seconds. The other main form of advertisement for this movie (along with almost every other movie released in present day) is through ads on the internet. Small pop-ups on the sides on any website will show an image of the movie poster or a short clip from a scene from the movie that will entice the viewer to click on them, be taken to the website made specifically for the advertisement for this movie, and purchase tickets to watch it in theatres. One smaller method of advertisement would include critics' comments and written reviews of this film in magazines, and my co-director and I would mimic this strategy to the letter in order to achieve the most success in out advertising efforts.

Revisions - The Mother's Youthful Appearance

One of crtiques my co-driector and I received was that the relationship between the mom and the daughter was unclear to the audience. There were no dialogue markers to help indicate that the two characters were family and the mother didn't have any makeup on. This made her seem very young (almost as if they were just friends from school) and we have planned on speaking to more of our peers about help on making our mother look older. However, due to her busy schedule, our actress originally cast for the mother doesn't have the time to film with us anymore. We have found another actress who is anxious to join us and we'll keep to the idea to have help on making her look the age that a mother would.

Revisions - Change of the Murder Weapon

Due to several unexpected obstacles, my co-director and I had only one day to film with our actors and, thus, didn't leave us with much time to correct any mistakes. One of the aspects we had to improvise was the murder weapon that the mom gives the daughter. After several screening of the clip to our peers, they told us that the knife was obviously a kitchen knife used for eating and didn't seem practical as a murder weapon. When we did re-shoots after out midterm submission, we changed out the kitchen knife for one that looked more "sleek" and realistic as a weapon. The overall dark feeling it created was improved greatly by the change.

Revisions - Quality of the Beginning Pans

During the several pans in the beginning of the clip, the daughter's room was dimly lit, making the camera unable to completely focus on certain parts of the pans. My co-director and I didn't originally believe this to be a major issue because the primary focus of the viewer was going to be on the names in the credits. We did intend to re-shoot them in our revision stages; however, after a long discussion on how we can improve our film, we decided to exclude the beginning pans altogether in order to have time at the end to include the extra final scene that we had to leave out due to the time constraints of the film. Concerning the credits that appeared on screen during these pans, they will just be shown at different parts in that beginning of the film. Lastly, the music that was played during these beginning pans will still be used, but will only be playing for a much shorter time.

Deletion of Final Scene for the Midterm Submission

In the original story board planning, the film ended with a scene of the daughter in the passenger seat of the car while her boyfriend is driving them to their date. She was supposed to slowly pull out the knife and stare intently at it to contemplate the decisions she's made (and going to make). Several close up shots, reverse shots, and zooms would've been used to help convey this. However, due to the time constraint of two minutes of the final cut of the film, my co-director and I came to the conclusion that the only way to meet the time requirement was to take out the final scene, along with two unimportant pans at the beginning of the film. We knew that the ending of the film after the deletion would still be good and still showed an ending that left questions for the viewers that would entice them the watch the rest of the film.

Feedback/Revisions

After allowing our class to view our film, my co-director and I received many comments and feedback regarding both the features we excelled at presenting and the ones we needed to work on. Some of the positive comments we received included the unexpected well-inclusion of the pans, the good views of the camera angles, and the story line of the film in general was very interesting. Truthfully, many of the needed revisions that were received were already expected, some of them included shortening the length of the pan segment of the film, increasing the quality of the video for the bedroom scenes, and clarifying the character of the mother as the mother.

With our own new ideas and feedback we received from our fellow classmates, we've made a short list on the aspects that will be re-shot or scrapped altogether. Some of the key points that will be changed are the mother needing to look older, changing the kinfe prop for something more realistic, and reshooting the the scenes that were somewhat blurry. The main scenes that we decided to scrap altogether were many of the pans at the beginning of the film and are being replaced with a scene of the boyfriend and daughter in the car and what happens after she obeys her mother's orders. This new scene will help better define the relationship between the mother and daughter and just who the mother really is.

Use of Conventions

Our film project firstly uses conventions of the thriller genre to primarily show suspense by making the audience anxious in their wonder of what the daughter will do to her boyfriend since her mother gave her a knife. It also challenges conventions because the clip is symbolic to the rest of the film in the sense that it constantly switches back and forth to the suspense of a thriller to the light-heartedness of a film that isn't. The social group that this film mainly represents are dysfunctional families where the issue is that the parents of the family act abusive towards their children and how that relationship can affect the people around them.