Target Audience Research - Get Out

The genre of Get Out is quite similar to the genre of of the film my co-director and I are producing; mystery and thriller. This category of genres for Get Out comes with the rating of R, but our film wont have the serious messages and themes that this film has, so ours will most likely be a PG-13 film. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at leats 13 to ealry-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

This movie was a new release that centered around an interracial couple meeting the girlfriend's parents that was realeased back in 2017. Of course, the people responsible for the advertising of this movie would wany to showcase aspects of the film that would relate to viewers. This would apply to the persuasive technique of advertising by means of anxiety, fear, and harsh realizations of the world generated by a film of these genres and concepts. They did this by playing a few iconic and pivotal scenes from the movie that showed all of the emotions of the main characterbeing pushed to the extremes.



Typically, every movie's primary form of advertisement is through a few differernt forms of trailers, that give audiences a brief look into some parts of the movie. Get Out did this by showing some of the previously mentioned emotional scenes, a little bit of action, and suspenseful/climactic scenes from the movie in order to entice audiences to watch it in theatres once it's released. The largerst platform that this film's advertisements are being realeased on is on the television where it's played in between commercials for no more than 20 to 30 seconds. This film, however, didn't have much to do with online advertising unless a large screen and sound would be used. They did this to make the viewers of these trailers get the full experience of what would come in the film. One smaller method of advertisement would include critics' comments and written reviews of this film in magazines, and my co-director and I would mimic this strategy to the letter in order to achieve the most success in out advertising efforts.