Target Audience Research - Glass

The genre of Glass may have two genres differing from ours, being fantasy and drama, the thriller aspect is constant in both of our films.This category of genres come with the rating of PG-13 which means our film would then be PG-13 as well. Therefore, our target audience would be a majority of people in their younger ages, perhaps from at leats 13 to ealry-to-mid 40's; anyone who could handle and enjoy the suspense generated by the movie.

This movie is the final film to a trilogy of Unbreakable (2000) and Split (2016) which gained a lot of popularity in a short amount of time due to the fact that Split was an unannounced sequel to Unbreakable; viewers only figured this out after watching the increasingly poplular "end credits scene" that showed the main character of the forst film speaking to another person. Of course, the people responsible for the advertising of this movie would include some parts of the first two movies to help connect them and remind audiences as to why they should see it. This would apply to the persuasive technique of advertising by means of nostalgia from the prequel to this film along with the suspense and excitement generated by a film of these genres. They did this by showing a few moments of each characters' "superpowers" that were showcased in their own respected films that they starred in.



Typically, every movie's primary form of advertisement is through a few differernt forms of trailers, that give audiences a brief look into some parts of the movie. Glass did this by showing some of the previously mentioned character showcases, a little bit of action, and suspenseful/climactic scenes from the movie in order to entice audiences to watch it in theatres once it's released. The largerst platform that this film's advertisements are being realeased on is on the television where it's played in between commercials for no more than 20 to 30 seconds. The other main form of advertisement for this movie (just with Split and Glass because it was released a later time than Unbreakable) is through ads on the internet. Small pop-ups on the sides on any website will show an image of the movie poster or a short clip from a scene from the movie that will entice the viewer to click on them, be taken to the website made specifically for the advertisement for this movie, and purchase tickets to watch it in theatres. One smaller method of advertisement would include critics' comments and written reviews of this film in magazines, and my co-director and I would mimic this strategy to the letter in order to achieve the most success in out advertising efforts. However, one strategy that my co-director and I won't be following is the creation of a small strand of comic books detailing the stories of our main characters. This is because Glass centers around the concept of real life superheros that are similar to those found in comic books, but the main characters in our film aren't.